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Address and contact information

Apple Pie Advertising
54 Genting Lane
Ruby Land Complex Block 2 #06-01
Singapore 349562

Telephone (65) 6744 8515
Facsimile (65) 6844 8387

apple@advertising-branding.com

Advertising
is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Branding
is the application of marketing techniques to generate increased usage of a particular
brand of product or service through
the creation and reinforcement of
brand image and loyalty.
Memorable advertising and branding
is equivalent to? Yes you are right. Gold.

"We believe in change"

brand awakening, brand creating, brand enhancing
We are an independently owned and managed advertising and branding services business.
Our ideas, research, execution and delivery orbits a solitary thought.
To have our clients amplify their businesses.

Simplicity is the ultimate sophistication
Our greatest strength, is the translating of a complex problem to a simple solution.
Toying with our finesse in graphic and design, delivering promises and results.
Building your brand is paramount to us, so is the nurturing of ours.

Today
Our clientele comprises of distinct industries, automobile, beauty, cosmetic,
fashion, financial service, food and beverage, health care, information technology,
jewellery, manufacturing, pharmaceutical, popular culture, real estate, retail, wedding

Tomorrow
We will be awaiting your valuable call

Memories Echo
Branding, creative direction, design, photography, printing and website hosting.

Client
Gem stone, Tibetan jewellery distributor and retailer, Memories Echo.

The Challenge
Forging of a majestic and timeless brand experience, portraying intricateness,
an appreciation of history and devotion to detail.

Business card, business proposal, corporate identity, gift wrap, paper bag,
retail interior, signage, vip card and website.

Tech Ed
Creative direction, design and printing.

Client
Tech Ed is an information technology education business

The Challenge
To be contemporary, memorable and sleek.

Corporate identity and business card

Effective Partners Powerful Solutions
Creative direction, design, printing and website hosting.

www.summitbizlink.com

Client
BNI, the world’s largest referral organisation, Summit Chapter.

The Challenge
The effective communication of the organisation's message with ease and simplicity.

Business card and website

A beauty affair
Branding, creative direction, design, illustration and website hosting.

www.sugarsecretsbeauty.com

Client
A waxing and grooming studio, Sugar Secrets offers a variety of treatments at a professional level.

The Challenge
Composing a memorable and unique brand image to stand out from the market amidst intense competition

Corporate identity and website

Food and beverage mural
Copywriting, creative direction and design.

Client
Asia's leading IT shopping mall, Funan DigitaLife Mall is the one-stop haven that offers the latest,
most innovative, and widest range of genuine and value-for-money IT and electronic gadgets.

The Challenge
Staying true to the shopping mall's branding approach and ensuring high visibility of its information.

Wall mural

A celebration of love and peace
Christmas campaign proposal

Client
Contemporary Italian silver jewellery, Perlini's Silver.

The Challenge
Extending and reinforcing the previous campaign message for this holiday season

Various advertisements

Promoting healthy joints and cartilage
Creative direction, design and photography.

Client
Distributor of health supplements, Pharmazen Medicals.

The Challenge
Focusing awareness to its patented technology and creating mass appeal to both the young and old

Brochures, inserts, lightboxes, packagings, posters and standee.

The Lee Ching Brand
Branding, copywriting, creative direction, design and printing.

Client
A legacy that began 65 years ago, Lee Ching has been perfecting the art of leather working, demonstrating obsessive attention to the intricate detailing of the bag and crafting over hundreds of thousands of bags.

The Challenge
Achieving an elegant and exclusive presentation for a series of luxurious, top of the line leather bags.

Brochures, factsheet and press release.

A divine 30th anniversary
Creative direction, design and printing.

Client
Found in 1979, Academy Video Productions has a rich history of more than 28 years in video production,
wedding highlights, music videos, and photography.

The Challenge
Creating a nostalgic, romantic ambience and placing emphasis on the 30th anniversary and its promotion.

Brochure, posters and vouchers.

What's cooking at Clarke Quay?
Lunchtime campaign proposal

Client
Singapore’s hottest waterfront district Clarke Quay, CapitaLand.

The Challenge
Drawing lunchtime crowd, especially tourists to Clarke Quay. Presenting a wide variety of cuisine
and many interesting activities.

Various advertisements

Nature in a box
Design and illustration

Client
Printing services and corporate gift supplier, Nature In A Box.

The Challenge
Keeping it simple, unique and memorable.

Corporate identity and business card

My dream is now
Creative direction and design

Client
Young entrepreneurs from Sgplanet

The Challenge
Has got to be young, vibrant and outstanding.

Corporate identity and website elements

Orchestrate your finances through forex trading
Creative direction and design

Client
Business partner of Abundance Academy, a centre for financial education and forex trading.

The Challenge
Maintaining a professional image and standing out from the market amidst intense competition

Business card

Transformation through innovation and learning
Creative direction and design

Client
The Republic Of Singapore Air Force

The Challenge
Building attention and awareness

Poster

Love yourself Love your health
Branding, creative direction, design, illustration and translation.

Client
Specialising in advanced technology based on the theory of quantum physics,
Balance and Cleanse is a professional health service provider.

The Challenge
Delivery of its health messages and creating mass appeal to both the young and old

Brand mascot, brochures, business card and posters.

© 2009 apple pie advertising composed by apple pie advertising